“Joe was a designer who asked ‘Why’ until the work got honest. His attention to detail and ability to stay on task under pressure is rare in the freelance world.”
DEREK RUDD – DeveloperTown
The Gist
Sponge Muse is a creative studio led by Joe Benson. The practice spans design, photography, and art with each discipline informing the others to create thoughtful, intuitive experiences. With over a decade of experience, Joe has worked with organizations of all sizes. His collaborations span engineering and business teams, where he helps shape ideas, solve problems, and refine products after launch. The studio’s focus is on crafting frictionless interactions that minimize cognitive load, allowing users to reclaim mental bandwidth for what matters most in life.
Some Work
A few hand picked case studies

Joe is a passionate, knowledgeable UX practitioner who always strives to create the best possible design solution. One of his key strengths is the ability to immediately establish rapport during facilitation, and on our last project—agent satisfaction rose 40% nearly immediately upon deployment.

Working with Joe starts with the right questions. He always made sure he truly understood the ‘Why’ before jumping into mockups. It kept our projects lean, focused, and successful.

