Capture. Design. Release.

Designing Impactful experiences where it matters most

UX / Strategy

User-centered from the start, Sponge Muse approaches each challenge with a focused problem-solving mindset. User affordance is a privilege and we are here to take advantage of every moment.

Creative Direction

Sponge Muse brings clarity and tactical marketing through clear visual language and design systems. From conceptual design to final polish, We bring coherence, story, and visual emotion to every design.

Photography / Videography

Storytelling is what humans do. Our stories hold value and meaning. We bring them to life. Writing, lighting, cameras, and choreography are our tools to translate consciousness into reality.

Joe was a designer who asked ‘Why’ until the work got honest. His attention to detail and ability to stay on task under pressure is rare in the freelance world.”

DEREK  RUDD – DeveloperTown

The Gist

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Sponge Muse is a creative studio led by Joe Benson. The practice spans design, photography, and art with each discipline informing the others to create thoughtful, intuitive experiences. With over a decade of experience, Joe has worked with organizations of all sizes. His collaborations span engineering and business teams, where he helps shape ideas, solve problems, and refine products after launch. The studio’s focus is on crafting frictionless interactions that minimize cognitive load, allowing users to reclaim mental bandwidth for what matters most in life.

Some Work

A few hand picked case studies

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Joe is a passionate, knowledgeable UX practitioner who always strives to create the best possible design solution. One of his key strengths is the ability to immediately establish rapport during facilitation, and on our last project—agent satisfaction rose 40% nearly immediately upon deployment.
Bill Holland, Design Strategist & Strategic AI advisor

Working with Joe starts with the right questions. He always made sure he truly understood the ‘Why’ before jumping into mockups. It kept our projects lean, focused, and successful.

Brett Westerman, Digital Marketer

Coffee’s On